Trying Things in a New Way
- October 27, 2021
Last year, I started selling hand made items online as a way of making a little extra money. Given how high quality my items were, I figured that I would be able to instantly make money from them, but I was barely getting any customers. I thought that maybe I was pricing my items too high, so I tried lowering them for a temporary sale, but that didn’t work either. I had to go back to the drawing board and find something that would bring me more customers. After searching for ways to improve, I learned about consultative selling.
I delved more into the information that I found and developed a new strategy that would help me get more sales by focusing on the wants and needs of the customers. I came up with new advertisements, expanded my sales from one website to several to net as many customers as possible, and looked at what customers were saying about other items that were similar to mine to see what I could do to gain their attention. It was a lot of work to adjust everything, but it was worth the effort, because it was going to pay off eventually.
After altering my strategy, the customers began coming in. Even people who had browsed past my offerings without giving them a simple thought before were now interested in what I was selling. The sales were going so well that I was getting to the point where I couldn’t keep up with the amount of orders that were coming in, and I had to temporarily list some items as out of stock. I probably should have anticipated this and ordered more supplies to make my items before this happened, but at least now I’ll know to prepare of a rush in orders in the future.