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What Do Logo Colors Tell Us?

Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? What colors make an attractive and enticing logo?

You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Colors have an effect on what we think. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.

Questions about your business should be asked before creating your logo. Is your market targeting males or females? Is your brand trendy or classy? Is your target market a certain age group? Is your business high-end or middle-class? If you answer these questions, it can help your business create a logo that speaks to your audience. It can help solidify your brand.

Different colors evoke different feelings in us. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. Below are some of these colors and how it makes us feel and think.

Warm and cool colors are the two categories of color. The warm colors will be considered first.

If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.

Orange is a friendly, playful color. It possesses overall energy. It has a great effect on children.

If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.

Let us now look at the opposite, the cool colors.

Blue is the most popular logo color. It represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.

Green is associated with the outdoors. With green, newness is conveyed. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.

The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.

Its earthy and tough-guy persona makes brown attractive to male audiences.

Black and white are neither warm nor cool. You get a powerful logo if you combine black and white with other colors.

In this website, you will learn more about logo colors so check it out!

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